Retail Farm Store
LocationSan Marcos, California
This Retail Farm Store concept aimed to shorten the gap between between the farm and your table. The client approached HGW with their idea of growing produce vertically in greenhouses and selling them through an attached storefront. The business model sought to provide fresh, high quality produce and shorten or eliminate transportation costs; while educating the consumer on the sustainability of such a model. The storefront design proposed by HGW translated the traditional agrarian building vernacular into a contemporary slat wall facade that would be illuminated from behind at night.